Ep 387 Women Who Did: Bought a Business, featuring Zoe

For a long time, Zoe’s life worked.

She had a job that paid well enough. Her days were fine. Nothing was actively wrong.

And that was part of the problem.

Zoe couldn’t shake the feeling that she wasn’t building anything for herself. At the same time, she didn’t feel drawn to quitting her job to start a business from scratch. She didn’t have a big idea, and she wasn’t interested in the long, uncertain road that comes with launching something new.

What she didn’t realize yet was that there was another option.

What She Did

Instead of starting a business from zero, Zoe bought an existing one.

She became the owner and CEO of Resume Pilots, stepping into a business that already had customers, a proven service, and cash flow. For Zoe, this wasn’t a shortcut—it was a way to build something meaningful without having to invent it from scratch.

Buying a business gave her a platform. It allowed her to use skills she already had, help more people, and shape the business into something that felt aligned with her values and interests.

What the Process Was Really Like

Buying a business wasn’t simple or instant.

Zoe spent time learning about acquisition, talking to business owners, and exploring what kinds of businesses might be a fit. She had clear criteria at first—then ultimately went in a direction she hadn’t originally expected.

Once the business was hers, the reality of ownership set in quickly:

  • There was no safety net. The business was now her responsibility.
  • Decisions were hers alone to make—and to live with.
  • Each month meant rebuilding revenue again from scratch.
  • The work could feel isolating without a built-in team or colleagues.

Even with an established business, ownership required her to get comfortable with uncertainty and responsibility fast.

What She Learned Along the Way

One of the biggest lessons Zoe shares is that being a business owner isn’t about having the perfect skill set.

She made mistakes—some of them costly. And while other people might have warned her away from certain decisions, she’s honest that she probably wouldn’t have listened anyway.

What mattered more than technical knowledge was temperament:

  • Being willing to try without guarantees
  • Accepting that mistakes are part of the learning process
  • Getting back up after things don’t go as planned
  • Knowing when to outsource instead of doing everything herself

Over time, Zoe also gained clarity about her strengths. She’s a big-picture thinker who thrives on ideas, strategy, and building platforms—not detail-heavy, repetitive tasks. Owning a business helped confirm what kinds of work energize her and which ones don’t.

What It Led To

Buying an existing business didn’t mark an ending—it marked a beginning.

With Resume Pilots running, Zoe now has the space to think about what comes next. She’s exploring ways to expand her impact, refine her message, and reach more women who feel stuck in professional roles that no longer fit.

What excites her most isn’t just running a business—it’s the platform it provides and the possibilities it opens up.

Why This Matters for Other Women

Zoe’s story highlights an option many women don’t know exists.

You don’t have to start from scratch to build something meaningful. You don’t need to feel fully ready or qualified. And you don’t need to wait for a moment of crisis to make a change.

Sometimes the shift starts by realizing there’s more than one way forward—and trusting yourself enough to explore it.

Listen to the full conversation

To hear Zoe share her story in her own words, listen to this episode of the To Your Health podcast here:

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About the Show

To Your Health Podcast is THE self-improvement podcast for women want it all: great health, strong relationships, and fulfilling career. Whether you want to lose weight for the last time, improve your well-being, or use health as the foundation for success in other areas, this podcast is for you.

Hosted by Esther Avant, author, speaker, and health industry veteran, each episode offers practical tips and inspiring conversations with experts from fields spanning fitness and nutrition to mindset, relationships, personal development, and career growth. Tune in for the tools to help you thrive in all aspects of your life.

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