Now that we’ve broken the ice a little bit with some fun facts about me, I can officially introduce myself.

My name is Esther Avant and I am a Weight Loss Coach with a background in in Nutrition Coaching and Personal Training.

I specialize in helping women break the yo-yo diet cycle and lose weight for good – without being miserable in the process.

I know what you’re thinking, “what does this skinny bitch know about trying to lose weight? She doesn’t know the trouble I’ve seen! She doesn’t know my sorrow!”

First of all, rude, but great use of lyrics.

Seriously, though, I get it, and you’re not the first person to think that.

Admittedly, I have had my own struggles, like the early college era in which I outgrew my ‘fat pants’ thanks to a diet of beer and pineapple & olive pizza.

Over the post-college years, I struggled with binge eating episodes and experienced ups and downs with my weight. 

Each time I gained weight, I’d make a desperate attempt to lose it quickly, by restricting and eliminating foods. I tried diets like Whole30, Paleo, Intermittent Fasting, even a (very brief) raw diet. I won’t mention Master Cleanse. (That would be embarrassing.)

Sound familiar?

That’s not where I am now. I finally figured it out: 

I’ve come a long way from being the girl who had to keep buying new “fat pants.”  

I now eat foods that are both good for me AND that I enjoy, every single day.  

I know exactly how to put together meals that support my health, fuel my activity level, and leave me feeling my best.  

I don’t restrict or eliminate any foods arbitrarily and I indulge in moderation.  

I know that one slip up won’t do a damn thing to hurt me and I treat myself with compassion when I fall short of my expectations.  

I can say with complete confidence that I have mastered the basic skills that will allow me to maintain a healthy weight for the rest of my life. That excess weight is gone for good.  

This is the same success I want for you. And as a weight loss coach, that’s exactly what my clients achieve:

“I have been quite impressed with the education of the program and how it has honestly helped me to refocus on my food intake and exercising. Esther has been the most committed, motivational coach that one could have. Actually, I am loving the way my clothes are fitting me now and I love the compliments that I’m getting. 🙂 So thanks to Esther and ProCoach, I’m where I want to be.”

Yvonne M.

“Esther provides the tools to make real change in your life. She provided the workouts, nutrition info, and ways to incorporate positive change in my life. All of that along with the knowledge and encouragement to make it happen.”

Maureen W.

“You are an amazing young woman who has a heart for healing people find themselves and get healthier… and confident. You have touched my life in a way that you will never know… I could hug you for being you and so wonderful to me.”

Arla S.

“I wanted to say thank you for the time we spent training together. You were always so encouraging and I would always look forward to coming in to see you.”

Martha W.

“I used to eat my feelings but working with Esther, I learned healthier ways to deal with stress – like exercise (which I never thought I’d enjoy)! This year was exactly what I needed to feel like myself again. I lost the weight but I gained so much more, most importantly the confidence to know that I deserve health and happiness.”

Ashley R.

“Thanks so much, Esther! Seeing [my goals] in writing, having a plan and a reachable goal already has me feeling less overwhelmed and more at ease.”

Becca H.



As your weight loss coach, I’m passionate about helping you realize that you deserve to prioritize yourself and that you have the power to make positive changes in your life.

I will to give you all the tools you need to fight overwhelm and make realistic, long-term changes. To lose weight without giving up your favorite foods or being a slave to the treadmill.

To help you live the healthiest life that you enjoy.

Overwhelmed already?

Let’s fix that.
This free guide is a great place to start.

Esther grew up in a small town in Maine where she participated in sports despite an obvious lack of athleticism or understanding of the rules. When she discovered the weight room at the local YMCA, she realized she had stumbled on the perfect athletic endeavor: one in which no one was depending on her and there weren’t many spectators.

Her love of fitness led her to pursue an education in Exercise Science at Boston University. Upon receiving her Personal Training certification in 2006, she thought she would get paid to workout but eventually learned that she would, instead, be watching others workout.

Through the relationships she built with her clients, she realized that helping women workout wasn’t enough. Transitioning to being a weight loss coach meant developing a multi-faceted approach that addressed nutrition, psychology, mindset, behavior modification, motivation, willpower, and lifestyle change. 

She pursued certifications and further education in all of the above, which have helped her provide clients with the ideal approach to losing weight and making lifestyle changes that stick.

She holds the following degrees and certifications:

  • B.S. Exercise Science, Boston University
  • Precision Nutrition Level 2 Nutrition Coach + former intern
  • ACE-certified Healthy Behaviors Coach
  • ACE-certified Personal Trainer
  • Cooper Institute certified Life Coach + former intern
  • Certified Pre- and Postnatal Coach
  • TRX Suspension Group Trainer

Her career in the fitness industry has spanned the country, with roles in Boston, Dallas, San Diego, Virginia Beach, Kapolei, HI, Arlington, VA, and currently northern Germany.

As a weight loss coach, she has helped hundreds of women live their ideal lives by cutting through the BS and simplifying their approach to healthy living.

She aims to help you do the same, to lose weight for food and love your body – without being miserable in the process.

Here are some more casual facts about me:

  • I love board games particularly Scrabble and Boggle because I’m good at them. I like Monopoly, despite having never won a game in my life.
  • I could do spend the entire day at a local cafe “working” (ie: people watching & eves dropping).
  • I love the beach: walking on it, sometimes slowly running on it if the conditions are just right, playing Frisbee for ~15 minutes, but mostly napping on it.
  • I consider myself a pretty serious brunch enthusiast. I have a very low tolerance for people who order lunch items at brunch.
  • I’m left-handed, which is only moderately interesting and mostly only to other lefties. 
  • I’m an only child but I’ve been told several times that people “never would have guessed,” which I think they mean as a compliment.
  • I’ve driven cross-country 2.5 times and love a good road trip (primarily for the snacks. I think jerky should be its own food group).

Where do we go from here?

Work with Me

Click here to learn more about weight loss coaching through my Gone For Good program.

Read the Blog

Click here to read my latest weight loss, nutrition, exercise, and lifestyle tips.


Click here for more free resources I’ve put together to help your weight loss efforts.

Join the FB Group

Click here to join my free group for weight loss support, motivation, and education.

Ready to get started?

Click the button below to schedule a free weight loss coaching discovery call & I’ll get back to you ASAP!