For moms sick of diet culture failing them and their needs…
Life's Too Short For Another Diet. It's Time To Create Sustainable Habits That Help You Feel Fit, Healthy, and Confident AF...
Without sugar coating it – but still finding fun in the weight loss process.
For moms sick of diet culture failing them and their needs…
Life's Too Short For Another Diet. It's Time To Create Sustainable Habits That Help You Feel Fit, Healthy, and Confident AF...
Without sugar coating it – but still finding fun in the weight loss process.
Check out these women who went from frustrated to fit & healthy…
Check out these women who went from frustrated to fit & healthy…
The weight loss industry has failed you, mama.
I know you’ve tried everything to get a body you feel confident in.
But every shake program, weight loss promise, and yo-yo has left you feeling worse – not better.
All you really want is to…
- Lose weight, get toned, feel strong, and have energy at the end of a busy day to do something other than sit on the couch.
- Live a healthier life, with the tools to make better decisions and have a healthier relationship with food, so you can learn how to eat without feeling deprived.
- Develop sustainable habits and consistent routines that you’ll still be doing years from now, so you can set that example for your kids.
The weight loss industry has failed you, mama.
I know you’ve tried everything to get a body you feel confident in.
But every shake program, weight loss promise, and yo-yo has left you feeling worse – not better.
All you really want is to…
- Lose weight, get toned, feel strong, and have energy at the end of a busy day to do something other than sit on the couch.
- Live a healthier life, with the tools to make better decisions and have a healthier relationship with food, so you can learn how to eat without feeling deprived.
- Develop sustainable habits and consistent routines that you’ll still be doing years from now, so you can set that example for your kids.
As Seen In
As Seen In
Hey! I’m Esther!
I’m a long-time sports nutritionist, weight loss coach, personal trainer, and the creator of Gone For Good: Foundations.
Throughout my almost 2-decade career, I’ve gotten so tired of seeing incredibly successful, driven, and kind women like you, feeling like failures because you couldn’t figure out how to lose weight and keep it off.
And I know how hard it is because I’ve been there, too.
From high school onwards I struggled with fad diets, unhealthy “tactics”, and every diet industry “trend” you can think of.
I became obsessed with exercising, only to binge eat every weekend. For years.
Until I discovered food tracking, which started me down the food freedom and sustainable weight loss path.
These days? I don’t binge. I don’t track my food anymore. I don’t subscribe to any kind of “diet”.
I live my life AND love how I look and feel.
And I show our clients that, while losing weight isn’t fun all the time, it doesn’t need to be miserable or overwhelming.
We’re all about doing less, more consistently, & freeing up time & energy for whatever you actually enjoy doing
Hey! I’m Esther!
I’m a long-time sports nutritionist, weight loss coach, personal trainer, and the creator of Gone For Good: Foundations.
Throughout my almost 2-decade career, I’ve gotten so tired of seeing incredibly successful, driven, and kind women like you, feeling like failures because you couldn’t figure out how to lose weight and keep it off.
And I know how hard it is because I’ve been there, too.
From high school onwards I struggled with fad diets, unhealthy “tactics”, and every diet industry “trend” you can think of.
I became obsessed with exercising, only to binge eat every weekend. For years.
Until I discovered food tracking, which started me down the food freedom and sustainable weight loss path.
These days? I don’t binge. I don’t track my food anymore. I don’t subscribe to any kind of “diet”.
I live my life AND love how I look and feel.
And I show our clients that, while losing weight isn’t fun all the time, it doesn’t need to be miserable or overwhelming.
We’re all about doing less, more consistently, & freeing up time & energy for whatever you actually enjoy doing
So I created this program because I was tired of seeing all the frustration and time moms were wasting trying to find a trick or hack to avoid putting in the work to get sustainable results, when I knew there was a better way…
So I created this program because I was tired of seeing all the frustration and time moms were wasting trying to find a trick or hack to avoid putting in the work to get sustainable results, when I knew there was a better way…
“I know it’ll stick with me forever and I feel so good about that.” ~Debbie D.
“I understand now that I’m in control and I’m powerful and hold the keys to my future.” ~Kate L.
“I was still eating food that I loved and I was losing weight!”
~Tina H.
“I know it’ll stick with me forever and I feel so good about that.” ~Debbie D.
“I understand now that I’m in control and I’m powerful and hold the keys to my future.” ~Kate L.
“I was still eating food that I loved and I was losing weight!”
~Tina H.
The 6-week group coaching program that teaches you how to lose weight - for good - even if you’ve tried everything & still don’t feel good in your body.
The 6-week group coaching program that teaches you how to lose weight - for good - even if you’ve tried everything & still don’t feel good in your body.
You’ll walk away feeling:
- Empowered over your nutrition choices and how to fuel your body, without food rules, restrictions, carb phobia, and diet culture standard one-size-fits-all “solutions”
- Confident in how you choose to move your body and grow stronger with our 4-week Exercise Physiologist-designed progressive strength program (or our Peloton workout calendar, if you choose).
- Excited and confident about making this your lifestyle when you have the skills and knowledge to continue losing and to keep it off, long after the program ends!
- Capable of hitting your goals because you supported and held accountable to your “Big Rocks” in a loving but B.S.-free way.
You’ll walk away feeling:
- Empowered over your nutrition choices and how to fuel your body, without food rules, restrictions, carb phobia, and diet culture standard one-size-fits-all “solutions”
- Confident in how you choose to move your body and grow stronger with our 4-week Exercise Physiologist-designed progressive strength program (or our Peloton workout calendar, if you choose).
- Excited and confident about making this your lifestyle when you have the skills and knowledge to continue losing and to keep it off, long after the program ends!
- Capable of hitting your goals because you supported and held accountable to your “Big Rocks” in a loving but B.S.-free way.
Foundations is broken down into 3 categories of success,
taught over 6 weeks of coaching.
Here’s how we help you lose the weight – for good:
Nutrition; tracking & setting food goals that aren't restrictive.
Most women think their metabolisms are “broken” and the only solution is to starve themselves on 1,0000 calorie diets in order to lose weight.
The truth is, you need to eat to reach your goals – and probably more than you think!
In weeks 1 & 2 you’ll learn how to:
- Get real results and maintain them, with the best weight loss tool that actually works.
- Eliminate overwhelm by learning & mastering our weight loss "Big Rocks" that will have the biggest impact on your weight so you can stop stressing over stuff that doesn't matter.
- Never feel stuck once you learn exactly when & how to make changes to your nutrition as you lose weight.
Exercise; find movement and motivation that works for you.
Most women are running themselves into the ground with high intensity cardio (lookin at you, Peloton!) and maybe dabble a bit in lightweight arms classes.
The truth is, cardio & paperweights aren’t going to help you shape your body into the strong, fit look you’re after – but we’ll show you what will!
In weeks 3 & 4 you’ll learn how to:
- The best workouts to give you better results in less time with our progressive strength program
- Why we value rest in maximizing your workouts and how to do it right
- How to make the most of your Peloton with our curated calendar so you can maintain your blue dot streak
Application & Sustainability; living your best life outside the program
Most women think they need to conform to a certain lifestyle if they want to lose weight.
The truth is, the key to long-term results is learning how to modify the “Big Rocks” to fit your lifestyle – not the other way around!
In weeks 5 & 6 you’ll learn how to:
- Maintain your results without tracking your food forever with the “intangible” tools we’ll teach you.
- Stop living & dying by the scale and start tracking the metrics that really matter.
Our small group dynamic allows you to get plenty of 1:1 coaching attention while also learning & benefitting from being surrounded by women on the same journey through:
- Weekly Zoom Office Hours
- Daily Accountability Threads
- Midweek Check-Ins
- Biweekly Progress Updates
Foundations is broken down into 3 categories of success,
taught over 6 weeks of coaching.
Here’s how we help you lose the weight – for good:
Nutrition; tracking & setting food goals that aren't restrictive.
Most women think their metabolisms are “broken” and the only solution is to starve themselves on 1,000 calorie diets in order to lose weight.
The truth is, you need to eat to reach your goals – and probably more than you think!
In weeks 1 & 2 you’ll learn how to:
- Get real results and maintain them, with the best weight loss tool that actually works.
- Eliminate overwhelm by learning & mastering our weight loss "Big Rocks" that will have the biggest impact on your weight so you can stop stressing over stuff that doesn't matter.
- Never feel stuck once you learn exactly when & how to make changes to your nutrition as you lose weight.
Exercise; find movement and motivation that works for you.
Most women are running themselves into the ground with high intensity cardio (lookin at you, Peloton!) and maybe dabble a bit in lightweight arms classes.
The truth is, cardio & paperweights aren’t going to help you shape your body into the strong, fit look you’re after – but we’ll show you what will!
In weeks 3 & 4 you’ll learn how to:
- The best workouts to give you better results in less time with our progressive strength program
- Why we value rest in maximizing your workouts and how to do it right
- How to make the most of your Peloton with our curated calendar so you can maintain your blue dot streak
Application & Sustainability; living your best life outside the program
Most women think they need to conform to a certain lifestyle if they want to lose weight.
The truth is, the key to long-term results is learning how to modify the “Big Rocks” to fit your lifestyle – not the other way around!
In weeks 5 & 6 you’ll learn how to:
- Maintain your results without tracking your food forever with the “intangible” tools we’ll teach you.
- Stop living & dying by the scale and start tracking the metrics that really matter.
Our small group dynamic allows you to get plenty of 1:1 coaching attention while also learning & benefitting from being surrounded by women on the same journey through:
- Weekly Zoom Office Hours
- Daily Accountability Threads
- Midweek Check-Ins
- Biweekly Progress Updates
When you join Foundations you get:
24/7 Access to Coaches
Private FB Group Community
Weekly LIVE Office Hours
Customized Fat Loss Nutrition Targets
4-Week Progressive Strength Program + Peloton Calendar
Bi-weekly Progress Updates with Your Coaches
6 Weekly Educational Video Modules
Meal Planning + Other Resources
Complete Recipe Database in MyFitnessPal
I can’t wait for you to get everything you need to do just that!
| INCLUDED… | VALUE… |
|---|---|
Individualized fat loss nutrition targets Customized Fat Loss Nutrition Targets | $147 value |
*4-week progressive strength program | $247 value |
Peloton workout calendar | $27 value |
Weekly LIVE office hours | $997 value |
Biweekly progress updates with your coaches | $297 value |
24/7 access to coaches | $497 value |
*6 weekly educational video modules | $447 value |
Meal Planning + Other Resources | $297 value |
Complete Recipe Database in MyFitnessPal | $147 value |
Everything you need to be successful not just for 6-weeks but thereafter | Priceless |
*lifetime access
TOTAL VALUE = $ 3,103
Normal Price = $997
Your Fast-Action Price = $497
I can’t wait for you to get everything you need to do just that!
| INCLUDED… | VALUE… |
|---|---|
Individualized fat loss nutrition targets Customized Fat Loss Nutrition Targets | $147 value |
*4-week progressive strength program | $247 value |
Peloton workout calendar | $27 value |
Weekly LIVE office hours | $997 value |
Biweekly progress updates with your coaches | $297 value |
24/7 access to coaches | $497 value |
*6 weekly educational video modules | $447 value |
Meal Planning + Other Resources | $297 value |
Complete Recipe Database in MyFitnessPal | $147 value |
Everything you need to be successful not just for 6-weeks but thereafter | Priceless |
*lifetime access
TOTAL VALUE = $ 3,103
Normal Price = $997
Your Fast-Action Price = $497
We guarantee that your coaches will be available & accessible to provide everything your need so you can develop the skills to lose weight for good.
Ready to feel confident and kick*$$?
“I’ve learned how to plan for special dinners or just how to fit in wine or a special dessert without feeling guilty or deprived.”
I’m so glad I challenged myself to these 6 weeks! I learned so much about nutrition and how taking just 20-30 minutes the night before helps set me up for a successful day tomorrow. I’ve learned how to plan for special dinners or just how to fit in wine or a special desert without feeling guilty or deprived. The support I received from Esther and Meg are exceptional and I highly recommend this group to anyone. ~Tammie M.
“I am now able to have both a weight decrease, and build muscle. I am excited to continue with my new lifestyle!”
Foundations was the support I needed for a woman over 50. I have been trying for 2 years to decrease my weight. Adjusting my calories and providing me with macro targets, my weight is finally going down. I am now able to have both a weight decrease and build muscle. I am excited to continue with my new lifestyle! ~Margie W.
“I couldn’t figure out why I wasn’t losing weight but it completely makes sense now. This program has taught me so much.”
This experience has been eye opening! I had no idea how much I was really eating on a daily basis. I couldn’t figure out why I wasn’t losing weight but it completely makes sense now. This program has taught me so much. I still have a long way to go but I have made small changes that I think will eventually have a big pay off. The best part of the program is that I never feel judged and when I share how my week went, Esther and Meg make me really think about why it went that way. ~Kari R.
“I’ve lost 11.2 pounds, and 5 inches from my waist. I never once felt deprived.“
This program & support has been amazing. I’ve lost 11.2 pounds, and 5 inches from my waist. I never once felt deprived. I had some great “aha!” moments in the group, especially regarding how little protein I had been eating before, and how that was hindering my progress in the many other “diets” I tried before this. ~Alecia N.
“I went down a full pant size. And I feel so much stronger than before.“
I went down a full pant size. And I feel so much more stronger than before. I have a good handle on food tracking now and it’s become more of a habit and less of a chore. Having the daily accountability with food tracking was really helpful to get into the swing of things. I really appreciated how encouraging and responsive you both were. I could tell you really wanted us to succeed and learn! Thank you! ~Leah S
Foundations isn’t your typical weight loss “thing”, full of empty promises & false hope...
- We keep it real. Losing weight isn’t fun or easy all the time. But we’ll help you do it, anyway, and not be hangry the whole time.
- We help you stop thinking about food all the damn time, and believe that you can reach your goals.
- We set you up for successful maintenance, which is the real goal.
- We help you apply our teachings to YOUR life and treat you like a person, not a number.
Foundations isn’t your typical weight loss “thing”, full of empty promises & false hope...
- We keep it real. Losing weight isn’t fun or easy all the time. But we’ll help you do it, anyway, and not be hangry the whole time.
- We help you stop thinking about food all the damn time, and believe that you can reach your goals.
- We set you up for successful maintenance, which is the real goal.
- We help you apply our teachings to YOUR life and treat you like a person, not a number.
Bottom line is this:
We help you do the whole thing better, from losing weight in a way that feels pretty doable most of the time to building the habits and skills you need to reach maintenance with the confidence that you can stay there – for good.
Bottom line is this:
We help you do the whole thing better, from losing weight in a way that feels pretty doable most of the time to building the habits and skills you need to reach maintenance with the confidence that you can stay there – for good.
Foundations was created for you:
- Busy moms who aren’t used to making time for themselves.
- Self-proclaimed yo-yo dieters who say, “I’m really good at losing weight, I just can’t keep it off.” or “I know what to do but I just don’t do it!”
- Women who’ve “tried everything” but nothing seems to stick.
- Women who are currently thinking about food & their bodies, like, all the time and want to stop.
- Women ready to lose weight in a way that doesn’t suck as much but are skeptical that it’s possible for them & overwhelmed at how to even start.
- Women who are willing to put in the work but not really sure what the “work” actually is.
Foundations was created for you:
- Busy moms who aren’t used to making time for themselves.
- Self-proclaimed yo-yo dieters who say, “I’m really good at losing weight, I just can’t keep it off.” or “I know what to do but I just don’t do it!”
- Women who’ve “tried everything” but nothing seems to stick.
- Women who are currently thinking about food & their bodies, like, all the time and want to stop.
- Women ready to lose weight in a way that doesn’t suck as much but are skeptical that it’s possible for them & overwhelmed at how to even start.
- Women who are willing to put in the work but not really sure what the “work” actually is.
You know something needs to change.
You’re not happy with the direction things are going & you’re scared to think about where you’ll be if you don’t do something!
Remember this:
- You Deserve To Be A Priority - taking care of yourself is anything but selfish.
- The Time Will Never Be Right - a pause in the chaos isn’t coming so you need to learn how to lose weight despite it.
- You Don’t Need To Be “All-In” - what you actually need is to prioritize the things that matter most so you show up for yourself even when you can’t give 100% (ie. most of the time).
- It Will Work For You - everyone thinks they’re the exception to the rules and need to resort to drastic measures to lose weight. You’re not, and you don’t.
- You’re Welcome Whether You Have 5 Or 100 Pounds To Lose - we help you customize the strategies to your goals, no matter how much you have to lose.
- Your Health Is An Investment, Not An Expense - Stop thinking about your health and happiness like your cable bill. What is it costing you to continue feeling this way for another day?
- We’re Not Going To Sugarcoat Weight Loss For You. But we are going to help you get real results, lose weight, and feel amazing in your body. Finally.