Weight Loss Coaching

For moms sick of putting their health & needs on the backburner…

There’s So Much More to Life Than Obsessing Over Your Body. It’s Time To Get Out Of Your Own Way & Learn to Feel Like Yourself Again

By mastering your mind and your day-to-day habits so you have the energy to chase your kids & the option to wear anything in your closet!

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Weight Loss Coaching

For moms sick of putting their health & needs on the backburner…

There’s So Much More to Life Than Obsessing Over Your Body. It’s Time To Get Out Of Your Own Way & Learn to Feel Like Yourself Again

By mastering your mind & your daily habits so you can wear anything in your closet!

Check out these women who went from last priority to feeling whole…

Check out these women who went from last priority to feeling whole…

It’s possible for you.

I know you’re tired of feeling like your weight is the one area that you can’t figure out.

You’re a member of the Tried It All club, going all in with everything from Atkins to WW, only to be left exhausted by the yo-yo cycle.

It’s possible for you.

I know you’re tired of feeling like your weight is the one area that you can’t figure out.

You’re a member of the Tried It All club, going all in with everything from Atkins to WW, only to be left exhausted by the yo-yo cycle.

When all you really want is to…

As seen in

Hey! I’m Esther!

I’m a long-time sports nutritionist, weight loss coach, personal trainer, and the creator of Gone For Good.

I lost my mom, one of the most kind & compassionate women you’d ever meet, to cancer in my early 20s

In the back of my head, I’ve always wondered if she had access to the type of coaching that we provide, if it would have made any difference.

When I created Gone For Good, I thought about what I think would have helped her overcome her struggles with her weight and make lasting changes to her lifestyle.

I couldn’t imagine her (or most women!) thriving in a hardcore, drill sergeant type environment where she felt belittled for her imperfections. 

She – and all women – need empathy, understanding, and guidance from a place of compassion and love. 

I knew it wasn’t one thing that would change everything. It had to be all-encompassing

So that’s what I created.

Hey! I’m Esther!

I’m a long-time sports nutritionist, weight loss coach, personal trainer, and the creator of Gone For Good.

I lost my mom, one of the most kind & compassionate women you’d ever meet, to cancer in my early 20s

In the back of my head, I’ve always wondered if she had access to the type of coaching that we provide, if it would have made any difference.

When I created Gone For Good, I thought about what I think would have helped her overcome her struggles with her weight and make lasting changes to her lifestyle.

I couldn’t imagine her (or most women!) thriving in a hardcore, drill sergeant type environment where she felt belittled for her imperfections. 

She – and all women – need empathy, understanding, and guidance from a place of compassion and love. 

I knew it wasn’t one thing that would change everything. It had to be all-encompassing

So that’s what I created.

We treat you the way we would treat our own moms, sisters, daughters, and best friends. Because we know that change from a place of love is the only kind that sticks.

I’m down 30 pounds, all of my old clothes fit me again. I’m confident that I will never gain that weight back.” ~Emilee A.

“Having a coach there to really guide me through what was stopping me  was completely invaluable.” ~Lauren F.

“Having a coach “The best program I’ve ever done. I really, truly is a life-changing experience.” ~Jennifer D.

We treat you the way we would treat our own moms, sisters, daughters, and best friends. Because we know that change from a place of love is the only kind that sticks.

I’m down 30 pounds, all of my old clothes fit me again. I’m confident that I will never gain that weight back.” ~Emilee A.

“Having a coach there to really guide me through what was stopping me  was completely invaluable.” ~Lauren F.

“Having a coach “The best program I’ve ever done. I really, truly is a life-changing experience.” ~Jennifer D.

THE all-encompassing 1:1 coaching program that teaches you how to master your mindset + exercise + nutrition habits to create the lifestyle that supports feeling like yourself, again - your best self.

Gone For Good is broken down into 3 phases,
introduced over 12- weeks of coaching.
Here’s how we help you lose the weight - for good:

PHASE 1; the foundation of sustainable habits

Most women think their metabolisms are “broken” and the only solution is to starve themselves on 1,000 calorie diets in order to lose weight, are running themselves into the ground with high intensity cardio (lookin at you, Peloton!) and maybe dabble a bit in lightweight arms classes.

The truth is, you need to eat to reach your goals – and probably more than you think! And cardio & paperweights aren’t going to help you shape your body into the strong, fit look you’re after – but we’ll show you what will!

In weeks 1-5 you’ll learn how to…

PHASE 2; the inner workings & why mindset work is crucial

Most women gloss over & zone out when they hear something “woo woo.”.

The truth is, mastering your mind is the most important piece of the whole dang puzzle!

In weeks 6-9 you’ll learn how to…

PHASE 3; the future & how to take over the reins of your long-term success

Most programs totally overlook the question, “What’s Next?” How do you maintain your results?

The truth is, learning how to maintain is the most important – and hardest – part of the process.

In weeks 10-12 you’ll learn how to…

THE COACHING; the key to implementation & mental breakthroughs

Most women feel like they should be able to do this on their own, without asking for help from anyone.

The truth is, getting help is a sign of strength and will allow you to make faster, better, longer-lasting progress.

Throughout the program, your coach will:

Our program allows you to get tons of 1:1 attention from your coach, with the option to attend group calls, as well, surrounded with women on the same journey through:

Gone For Good is broken down into 3 phases,
introduced over 12- weeks of coaching.
Here’s how we help you lose the weight - for good:

PHASE 1; the foundation of sustainable habits

Most women think their metabolisms are “broken” and the only solution is to starve themselves on 1,000 calorie diets in order to lose weight, are running themselves into the ground with high intensity cardio (lookin at you, Peloton!) and maybe dabble a bit in lightweight arms classes.

The truth is, you need to eat to reach your goals – and probably more than you think! And cardio & paperweights aren’t going to help you shape your body into the strong, fit look you’re after – but we’ll show you what will!

In weeks 1-5 you’ll learn how to…

PHASE 2; the inner workings & why mindset work is crucial

Most women gloss over & zone out when they hear something “woo woo.”.

The truth is, mastering your mind is the most important piece of the whole dang puzzle!

In weeks 6-9 you’ll learn how to…

PHASE 3; the future & how to take over the reins of your long-term success

Most programs totally overlook the question, “What’s Next?” How do you maintain your results?

The truth is, learning how to maintain is the most important – and hardest – part of the process.

In weeks 10-12 you’ll learn how to…

THE COACHING; the key to implementation & mental breakthroughs

Most women feel like they should be able to do this on their own, without asking for help from anyone.

The truth is, getting help is a sign of strength and will allow you to make faster, better, longer-lasting progress.

Throughout the program, your coach will:

Our program allows you to get tons of 1:1 attention from your coach, with the option to attend group calls, as well, surrounded with women on the same journey through:

Ready to lose pounds and inches, build strength and improve stamina, develop new skills & turn into the confident person you’ve always wanted to be?

I can’t wait for you to get everything you need to do just that!
INCLUDED… VALUE…
Individualized fat loss nutrition targets
$147 value
Monthly progressive strength training programs
$247 value
Monthly Peloton workout calendar
$27 value
Weekly office hours
$497 value
Weekly progress updates & coach feedback
$597 value
Private FB Group
$297 value
*Weekly educational modules
$847 value
Weekly 1:1 call with coach
$1197 value
Mindset Breakthrough Session
$397 value
Weekly “Ask The Expert” Zoom Calls
$747 value
Unlimited private messaging with coach
$547 value
Private podcast feed with call replays
$397 value
Meal planning & other resources
$297 value
Curated recipe database in MyFitnessPal
$147 value
Private podcast feed with call replays
$397 value
Everything you need to be successful not just for 12-weeks but thereafter
Priceless

*lifetime access

TOTAL VALUE = $ 6,638
Normal Price = $2,997

Your price = $1,800

Payment plan available

Ready to lose pounds and inches, build strength and improve stamina, develop new skills & turn into the confident person you’ve always wanted to be?

I can’t wait for you to get everything you need to do just that!
INCLUDED… VALUE…
Individualized fat loss nutrition targets
$147 value
Monthly progressive strength training programs
$247 value
Monthly Peloton workout calendar
$27 value
Weekly office hours
$497 value
Weekly progress updates & coach feedback
$597 value
Private FB Group
$297 value
*Weekly educational modules
$847 value
Weekly 1:1 call with coach
$1197 value
Mindset Breakthrough Session
$397 value
Weekly “Ask The Expert” Zoom Calls
$747 value
Unlimited private messaging with coach
$547 value
Private podcast feed with call replays
$397 value
Meal planning & other resources
$297 value
Curated recipe database in MyFitnessPal
$147 value
Private podcast feed with call replays
$397 value
Everything you need to be successful not just for 12-weeks but thereafter
Priceless

*lifetime access

TOTAL VALUE = $ 6,638
Normal Price = $2,997

Your price = $1,800

Payment plan available

We guarantee that our team of coaches will be available and accessible to provide everything you need to develop the skills to lose weight for good.

Ready to feel like the BEST version of yourself?

Ready to feel like the BEST version of yourself?

“I’m stronger, I have muscle tone, I feel younger than I did in my early 20s. ~Kelly N.

“It’s the best program out there because you truly learn to create healthy habits.” ~Maureen W.

“What attracted me to this program was the 1:1 coaching.” ~Richelle C.

I’ve learned so much and come so far in the last 12 weeks. I’m thrilled with how my relationship with food and diet mentality has changed.

I’ve learned so much and come so far in the last 12 weeks. Despite having COVID at the beginning, I am still so happy with my results. Mostly, I’m thrilled with how my relationship with food and diet mentality has changed. I also know that I don’t need to spend hours a day in the gym to get results. I’ve ditched my all-or-nothing thinking, too. 

-Anna S.

The best money I’ve ever spent on myself.

Gone For Good is an extremely well researched and thought out program. I’ve struggled with binge eating and strong cravings for greasy and salty food my entire life. Not the case any longer! I still enjoy eating but no longer with stress and guilt. This program is not one-size-fits-all; I felt that my experience was tailored just for me and my specific quirks. This was the best money I’ve ever spent on myself. It has spilled positivity over into all areas of my life. I can’t thank these women enough.

-Brenda F.

I’m eating more calories than I have in a long time and continue to see progress, even while having treats.

I feel this program has given me more control (better understanding), yet I don’t feel controlled or restricted at all. I’m eating more calories than I have in a long time and continue to see progress, even while having treats. I’ve lived a “diet” life full of restriction and thought deprivation was just part of the deal. I was so wrong. I’ve never had a healthy relationship with food and this has helped tremendously. I’ve been making changes that alter my quality of life and will stick long after coaching ends.
-Erin S.

My diet, body, and mindset have all improved and I am a much happier person all around.

I’ve learned so much through EA Coaching. I had been through so many programs, diets, cleanses. I was exhausted and ready to give up and just accept that I was never going to be that person who could lose weight and keep it off. Like many, I was doing everything backwards: over-restricting my diet, cardio for days, no strength training at all, not enough of the right nutrients, and then giving up and gaining back weight when it didn’t work. My diet, body, and mindset have all improved and I am a much happier person all around.
-Errin R.

I am happy with my results in 12 weeks! From the time I signed up through the end of week 12, I lost around 18 pounds.

I am happy with my results in 12 weeks! From the time I signed up through the end of week 12, I lost around 18 pounds. Physically, I feel better and my clothes fit much better. I have made a lot of progress with strength training. I have become more educated when it comes to nutrition.
-Jaclyn S.

I have a healthier relationship with food and the scale, I’ve lost some inches and can fit into clothes I haven’t worn in 7 years. I’m more confident and feel freer.

Working with EA Coaching has been a superb experience. When I joined, I felt stuck in my weight loss journey and unsure of what to do. It provided me with the tools I needed to continue forward. It is a comprehensive program that teaches you how to be consistent in the things that matter. It also provides highly valuable training to help you with your mindset, the thing that gets in the way of most of our progress. Developing a belief that I can reach my goals has helped me so much. I have a healthier relationship with food and the scale, I’ve lost some inches and can fit into clothes I haven’t worn in 7 years. I’m more confident and feel freer. It’s totally worth the investment. You will wonder why you didn’t sign up sooner. I learned so much and I’m so appreciative of all that everyone has done to help me and others on this journey.
-Shamika H.

Gone For Good is not your typical weight loss program...

We address ALL the pillars for lasting change: nutrition, exercise, mindset, and lifestyle.

We get to know YOU, as an entire human being, and surround you with the guidance, support and accountability you need to thrive.

Gone For Good is not your typical weight loss program...

We address ALL the pillars for lasting change: nutrition, exercise, mindset, and lifestyle.

We get to know YOU, as an entire human being, and surround you with the guidance, support and accountability you need to thrive.

The FAQs

Heck no! Surprised? I know it’s what you feel like you need but you can get one of those for free99 on the Internet. We care about you being successful long-term which means teaching you how to do things on your own, not become reliant on us. We do give you an easy as 1,2,3 meal planning template, you can brainstorm with your coach, and we have hundreds of easy recipes we’ve already created for you in MyFitnessPal.

Duh. And we’ll help you do it in a way that works for your family, which means not missing out on sports games to cook all weekend, not stinking up the lunch room with reheated fish, and not needing to make a separate dinner from the rest of your family.

Mhmm. And without guzzling egg whites by the carton, eating a bunch of Frankenfoods, or needing to steal a cow to make it happen.

Not necessarily, though I wouldn’t blame you if you wanted to skip out on the 4th night in a row of dino nuggets & shredded cheese.

I’m not gonna so I wouldn’t ask you to, either. You call the shots. Nothing is off limits, nothing is mandatory. We’re here to help you learn what foods help you feel your best and reach your goals, the end.

Sure can. Especially at awkward family dinners. I, personally, love my weekly Bloody Mary. Depending on how much you drink, we may encourage you to drink less but we’ll never tell you you have to cut it out entirely.

Sure do. We even give you options! We provide a new progressive strength program each month, as well as a Peloton workout calendar if you can’t bear the thought of missing a blue dot. If you prefer to do your own thing, that’s cool, too.

Of course. We do as much of the leg work as we possibly can, shy of showing up at your house with veggies & a whip. We want you to learn as you go so we’ll teach you all about macros and the “intangible” skills that are just as important as tracking when it comes to maintaining your weight!

Not as hard as childbirth! Like, by a long shot. Honestly, I know a lot of what you’ve done in the past to try to lose weight has really sucked but it doesn’t have to be that way. 

 

Our goal is to help you learn what matters (and it’s not just exercise and nutrition)  and for you to get to a point where it really does feel pretty easy most of the time. 

 

There’s a learning curve with anything new & sometimes things come up that are uncomfortable. There will also definitely be times when you just don’t want to do the things and you have to keep going. We’ll be there to support you through those inevitabilities and help you develop the tools to do so on your own after the program ends.

 If you’re reading this, it’s probably for you. If you’re feeling stuck, overwhelmed, tired, frustrated, and really want there to be a better way, you’re in luck! That’s what we’re teaching you. 


If you’re just in it for rapid & unsustainable weight loss or will refuse to scratch beneath the surface and address the root issues that are holding you back, this isn’t the program for you.

Click here to see the weekly breakdown of how we teach you to lose weight and keep it off, what’s included, our approach, and more.

All the ways. It’s all-encompassing, it’s about connection, community, and helping you address the root issues that have held you back from losing weight for good and becoming the healthiest, happiest, most confident version of yourself.

“This is exactly what I was looking for & needed.” -Michelle H.

Best program I’ve participated in, so much great info to really help make this a lifestyle.” -Barbara S.

“I was a skeptic, truly. Name the diet, I’ve done it. Name the product, I’ve bought it! If I could put a number on my mental growth, it would be 100% and my body is following suit.” -Brenna B.

“This helped me get on a path where I feel like I will excel going forward in putting myself and health first.” -Jamie C. 

“I have no doubt as I go forth, that I will reach my goals and live a healthy, well-balanced life.” -Michelle M.